Agencies + Brands + Work
Alt NY // www.AltNY.com
packaging, naming, web copy / Kiss My Face, Corning, Alt NY website, HMV, Steve Madden
taglines, copy, naming for more than 50 brands, including Victoria's Secret, Snackwell, Toshiba, Smirnoff, Ocean Spray, Eukanuba Pet Food
Naming for tech companies
Meyer + Associates NY
American Express Platinum Travel Destinations catalogue copy
The Copy Lab NYC
banners, email blasts, logo design, tagline, web copy, experiential initiatives (contests, events)
The Pop Bag
tagline, logo, email blasts, PR letters, website copy, brochures, experiential initiatives (contests, events)
Jupiter Communications / Soho -
corporate reports: The Interactive Home (60 pages), white pages
Lion Tours / Africa catalogue copy, logo, taglines + naming, Half Moon Resort / Jamaica naming
Time Inc. Strategic Communications
sponsored posts / native content and direct mail for various brands (Harrah's, Bank of America, American Express, Williams-Sonoma + + other Las Vegas casinos)
Beauty News NYC - Publisher of the first online beauty magazine w/ 12 sections; crafted sponsored/native ads; created media kits, editorial calendars, logos, etc.
product naming + taglines
website content + user experience/navigation
game Script: created an immersive "real-time" theater experience in various locations across NYC over the course of five days.
humorous radio scripts / station announcements
Calori & VanDen Eynden NYC
brochure and website copy for the Azia Centre in Shanghai
Goal: a trusted, earnest and natural copy tone
Goal: cement the unique KISS MY FACE brand attitude through its various product names:
LANDOR New York.
Goal: create a tagline for Toshiba broad enough to encompass + highlight all of its myriad tech products, yet narrow enough to position it as an exciting tech leader.
Tagline for The Copy Lab NYC
Goal: an artful tagline that would appeal to copywriters + other creatives, tying in with the theme of a laboratory.
Result: "where creatives bond."
Tagline for The Pop Bag in NYC -- a way to promote and market products to target audiences in movie theaters.
Goal: sum up the benefit of the Pop Bag for prospective clients / advertisers
Resulting tagline: "Take your brand to the movies."
for ALTNY.com, Alternatives Design Agency
Goal: creating an engaging landing page that will reflect the vibe of the agency, and inspire a reader to want to explore its various links.
Website Copy - Example #2
Goal: entice readers' for Beauty News NYC, the first online beauty magazine.
Result: 12 different sections for easy browsing: Beauty, SPA, Fragrance, Fashion & Accessories, City Pulse, Hair Care, Skin Care, Metro Mama, Metro Man, Metro Home, Metro Pets, Travel.
Packaging, catalog copy, web copy
Example: The Stork Club / licensed products
Goal: impart the elegance of the Stork Club through curated copy.
Digital / Banners