Creative Writer / Director / Producer / Experiential Strategist
firstname.lastname@example.org // 917-318-0902
Garnered an Honorable Mention Award at the Tribeca Film Festival for a biopic script about scientist Marie Curie; currently working as a producer
Wrote, directed and produced a promotional video for the comedy series Tribeca PTA.
Profound Projex: experiential live theater immersion over the course of a week in multiple NYC locations
Berkshire Multimedia: interactive online/dvd game script writer - French history immersion // Louis XVI
Haley Productions: immersive theatrical murder mystery script that unfurled at a Boston hotel
The Shooting Gallery: script reader + coverage
Stick Figure Productions: script treatment writer (Boss Tweed-era script)
Pseudo Productions / Soho: segment producer for Fox 5 interactive online show, "The Couch."
Wrote, directed, and produced a one-act play for The Village Gate: "The Writing Lesson."
The Giving Tree - voice actor, read as The Tree: https://www.youtube.com/watch?v=PBeeLCEHlns
TV COMMERCIAL SCRIPT WRITING:
Arnold Worldwide: pharma commercial #SpeakYourMigraine
BRAND CREATION + IDENTITY -- 360 for The Copy Lab NYC and The Pop Bag for movie theaters (www.thepopbag.com)
CREATIVE DIRECTION: Creative Ad Copywriting, Short Form Copywriting, Native Advertising, and Copywriting Fundamentals classes for Mediabistro // guiding the creative portfolio work of more than 300 students who have landed jobs at Momentum WW, Y&R, Huge, Saatchi & Saatchi, Kate Spade, Macy's, Yahoo, etc.
IDENTITY + COPYWRITING:
@Alternatives (www.altny.com): Kiss My Face, Corning, The Stork Club, HMV + Alt NY website.
@LANDOR NY: Victoria's Secret, Smirnoff vodka, Toshiba, Ocean Spray, + tech firms.
@SALT SF: tech firm naming
@BCA NY: brand identity Lion Tours / Africa
@Meyer & Associates NY / Soho: American Express Platinum Destinations Travel
@Time Inc's Strategic Communications: American Express direct mail + digital, Harrah's native content, Bank of America sponsored content.
Landor NYC, Wit Inc, The Moderns, Alternatives / Alt.com, Time Inc. Strategic Communications, SALT SF, Calori + Vanden Eynden, David Levy CD, BCA NY, Meyer & Associates NY, Scott Calder International, The Pop Bag
OVERVIEW of WORK:
TV commercial pharma script writer #SpeakYourMigraine campaign, full branding campaigns + brand identity, native advertising/advertorials, banner ads, email blasts, humorous radio commercials, packaging copy, poster series, unique alternative + experiential advertising promotions (scavenger hunt + games @ Copy Lab, experiential @Pop Bag), collateral, taglines and tagline renewal, product naming, catalog copy + design, mobile, blogs, direct mail + various social media.
CORPORATE SEMINAR LEADER:
Random House / Crown Publishing -- "Best Practices in Digital & Print Copywriting" / 3-hour seminar with executives in CO and CA listening in, too.
Stew Leonard's: copywriting + social media seminar for the executive marketing division
Mediabistro: 3-hour seminar on branding + copywriting across multiple platforms
MediaBrix mobile gaming agency: seminar on improving client presentations.
Edited a Yad Vashem speech for Aneta Weinreich for Bronka Porwitowa's Medal of Honor and her inclusion at the Wall of Remembrance.
Conceived of The Pop Bag, a new + experiential way to advertise and promote at NYC movie theaters, matching movie theater audiences with free samples and coupons. Partnered with more than 100 brands on experiential/alternative advertising initiatives. The Pop Bag was a Harvard Business School Case Study.
Co-founded The Copy Lab NYC for advertising creatives: met in NYC bars to learn about new ad platforms, listen to guest speakers, play creative games, enjoy speed-dating style match-ups with creative recruiters & serve as a networking pool. Partnered with a tequila brand, Los Feliz on the LES, Ad Age, and Mediabistro.
The EVERYTHING for Copywriters & Ad Classrooms Book: Create a Killer Portfolio, Master New Platforms, and Land a Job (with Step-By-Step Exercises + Guidance) -- https://www.amazon.com/-/e/B06Y3P8JMB?ref_=pe_1724030_132998070
The Great New York City Trivia & Fact Book -- Cumberland House
Jupiter Communications: The Interactive Home Report - 90+ pages
The Yale Press Encyclopedia of New York City / Volume 1: contributed 40 entries
Franchise Manual for the London B. B. King's Blues Bar - 650+ pages
Published in The New York Times, Time Out New York, SPY, National Lampoon, the Ann Arbor Observer, VIBE, Details, Special Report, Vegetarian Times, Japan's A*Broad Travel magazine, New York Press, the Michigan Daily, Bridal Guide, The New York Social Calendar, Gotham magazine, New York Newsday, the Yale Press Encyclopedia of NYC, Downbeat, Downtown magazine, Political Storm, Beauty News NYC, Seven Days, and other media.
Syndicated columnist: "Stats of the City" and "Tales of New York" NCI newspaper chain + Gotham magazine.
Gale Press encyclopedias in Detroit, MI: contributed more than 100 biographies for Contemporary Musicians, Contemporary Authors, + Contemporary Women
Newsweek International: editor / researcher on the overseas desk
EIC New York Social Calendar,
Editor/ researcher New York Magazine.
Purchased the first online beauty magazine in 2011, Beauty News NYC: 12 sections & editors + 10-plus writers.
Time Inc. Strategic Communications Division // native + sponsored content for American Express, Bank of America, Harrah's Casino Las Vegas.
"Differential Impact of Income Inequality on Health Risks -- A Global Cross-Sectional Analysis" -- Dissertation by Micky Padway, CFA.
"The Gefilte Manifesto: New Recipes for Old World Jewish Foods" -- Flatiron Books, 2016; for the founders of The Gelfiteria in Brooklyn.
(Untitled) Memoir by comedian Terry Moore.
Holocaust WW2 memoir of Dr. Celia Ores+ WW2 memoir of Aneta Weinreich
Executive Board at P.S. 3, The John Melser Charette School // VP of Fundraising in Greenwich Village
Radio announcer, scriptwriter + DJ at the University of Michigan's wcbn.fm. Also founded an indie literary magazine while in school there (Subway Behavior) + was an editor of UMich's humor magazine.
M.A. in Media Studies from The New School / Parsons with a concentration in scriptwriting.
Most satisfying work: raising two incredible sons. This is one of them: https://www.youtube.com/watch?v=0EyRvpCdD3M
@BKimTaylor = LinkedIn