Agencies + Brands + Work

 

 

 

Alternatives Design

Alt NY // www.AltNY.com

packaging, naming, web copy /  Kiss My Face, Corning, Alt NY website, HMV, Steve Madden

 

LANDOR NY  

taglines, copy, naming for more than 50 brands, including Victoria's Secret, Snackwell, Toshiba, Smirnoff, Ocean Spray, Eukanuba Pet Food 

 

SALT SF

Naming/ Verbal Identity for various tech companies

 

Meyer + Associates NY

American Express Platinum Travel Destinations digital catalogue + direct mail content

 

The Copy Lab NYC

Broad Spectrum Identity + Strategy: digital banners, email blasts, logo design, tagline, web content tone + design, experiential initiatives (contests, events), PR releases, sales sheets / collateral 

 

The Pop Bag

Broad Spectrum Identity + Strategy: tagline, logo, email blasts, PR releases, web content tone + design, brochures, experiential initiatives (contests, events), sales sheets/ collateral

 

Jupiter Communications / Soho -

corporate report, The Interactive Home (60 pages), white pages

 

BCA NY

Lion Tours / Africa digital catalogue content, logo, tagline + Verbal Identity/Naming

 

Half Moon Resort  / Jamaica: Verbal Identity

 

Time Inc. Strategic Communications 

strategized and created sponsored / native digital content + direct mail for Harrah's Las Vegas, Bank of America, American Express, Williams-Sonoma

 

Beauty News NYC - publisher of the first online beauty magazine. 

 

Broad Spectrum Identity for beauty magazine w/ 12 sections: crafted sponsored/native content, created media kits, editorial calendars, logo, tagline, forged brand partnerships, periodic rebranding, email blasts / e-promotions, sales sheets, social media strategy, video content

 

Wit Inc.

verbal identity/product naming + taglines

 

The Moderns

website strategy + content

 

Mediabistro

website content + user experience/navigation

Video content: wrote + produced 13 On Demand videos on the topic of advertising and best practices across multiple platforms, including web, email, interactive billboards, banners, posters, experiential, social media, packaging, direct mail, radio + online/tv scripts, long-copy sponsored content

 

Profound Projex

Theatrical game script: created an immersive "real-time" theater experience in various locations across NYC over the course of five days. 

 

WCBN.fm

humorous radio scripts / station announcements 

 

Calori & VanDen Eynden NYC

web copy for the Azia Centre in Shanghai + its collateral

            

                                                                                                                    PACKAGING

                       Goal: a trusted, earnest and natural copy tone

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PRODUCT NAMING

                          Goal: cement the unique KISS MY FACE brand attitude through its various product names: 

 

TAGLINES

LANDOR New York.

Goal: create a tagline for Toshiba broad enough to encompass + highlight all of its myriad tech products, yet narrow enough to position it as an exciting tech leader. 

Tagline + Design for The Copy Lab NYC

Goal: an artful tagline that would appeal to copywriters + other creatives, tying in with the theme of a laboratory.

Result: "where creatives bond."

Tagline for The Pop Bag in NYC -- a way to promote and market products to target audiences in movie theaters. 

Goal: sum up the benefit of the Pop Bag for prospective clients / advertisers

Resulting tagline: "Take your brand to the movies."

WEBSITE COPY

for ALTNY.com, Alternatives Design Agency

Goal: creating an engaging landing page that will reflect the vibe of the agency, and inspire a reader to want to explore its various links.

 

Website Copy - Example #2

Goal: entice readers' for Beauty News NYC, the first online beauty magazine.

Result: 12 different sections for easy browsing: Beauty, SPA, Fragrance, Fashion & Accessories, City Pulse, Hair Care, Skin Care, Metro Mama, Metro Man, Metro Home, Metro Pets, Travel.

Packaging, catalog copy, web copy

Example: The Stork Club / licensed products

Goal: impart the elegance of the Stork Club through curated copy.

Digital / Banners

Social Media seminar for The Copy Lab

Social Media seminar for The Copy Lab

Catalogue / Direct Mail / Long Copy

BCA: South Africa 

BCA: South Africa 

BCA : Jamaica

BCA : Jamaica

BCA: Regent

BCA: Regent

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