Conde Nast Incubator / The New Yorker: writer/editor:
Agencies + Brands + Work
Alt NY // www.AltNY.com
packaging, naming, web copy / Kiss My Face, Corning, Alt NY website, HMV, Steve Madden
taglines, copy, naming for more than 50 brands, including Victoria's Secret, Snackwell, Toshiba, Smirnoff, Ocean Spray, Eukanuba Pet Food
Naming/ Verbal Identity for various tech companies
Meyer + Associates NY
American Express Platinum Travel Destinations digital catalogue + direct mail content
The Copy Lab NYC
Broad Spectrum Identity + Strategy: digital banners, email blasts, logo design, tagline, web content tone + design, experiential initiatives (contests, events), PR releases, sales sheets / collateral
The Pop Bag
Broad Spectrum Identity + Strategy: tagline, logo, email blasts, PR releases, web content tone + design, brochures, experiential initiatives (contests, events), sales sheets/ collateral
Jupiter Communications / Soho -
corporate report, The Interactive Home (60 pages), white pages
Lion Tours / Africa digital catalogue content, logo, tagline + Verbal Identity/Naming
Half Moon Resort / Jamaica: Verbal Identity
Time Inc. Strategic Communications
strategized and created sponsored / native digital content + direct mail for Harrah's Las Vegas, Bank of America, American Express, Williams-Sonoma
Beauty News NYC - publisher of the first online beauty magazine.
Broad Spectrum Identity for beauty magazine w/ 12 sections: crafted sponsored/native content, created media kits, editorial calendars, logo, tagline, forged brand partnerships, periodic rebranding, email blasts / e-promotions, sales sheets, social media strategy, video content
verbal identity/product naming + taglines
website strategy + content
website content + user experience/navigation
Video content: wrote + produced 13 On Demand videos on the topic of advertising and best practices across multiple platforms, including web, email, interactive billboards, banners, posters, experiential, social media, packaging, direct mail, radio + online/tv scripts, long-copy sponsored content
Theatrical game script: created an immersive "real-time" theater experience in various locations across NYC over the course of five days.
humorous radio scripts / station announcements
Calori & VanDen Eynden NYC
web copy for the Azia Centre in Shanghai + its collateral
Goal: a trusted, earnest and natural copy tone
Goal: cement the unique KISS MY FACE brand attitude through its various product names:
LANDOR New York.
Goal: create a tagline for Toshiba broad enough to encompass + highlight all of its myriad tech products, yet narrow enough to position it as an exciting tech leader.
Tagline + Design for The Copy Lab NYC
Goal: an artful tagline that would appeal to copywriters + other creatives, tying in with the theme of a laboratory.
Result: "where creatives bond."
Tagline for The Pop Bag in NYC -- a way to promote and market products to target audiences in movie theaters.
Goal: sum up the benefit of the Pop Bag for prospective clients / advertisers
Resulting tagline: "Take your brand to the movies."
for ALTNY.com, Alternatives Design Agency
Goal: creating an engaging landing page that will reflect the vibe of the agency, and inspire a reader to want to explore its various links.
Website Copy - Example #2
Goal: entice readers' for Beauty News NYC, the first online beauty magazine.
Result: 12 different sections for easy browsing: Beauty, SPA, Fragrance, Fashion & Accessories, City Pulse, Hair Care, Skin Care, Metro Mama, Metro Man, Metro Home, Metro Pets, Travel.
Packaging, catalog copy, web copy
Example: The Stork Club / licensed products
Goal: impart the elegance of the Stork Club through curated copy.
Digital / Banners
Catalogue / Direct Mail / Long Copy