Founder: THE POP BAG NYC
A Pop Bag = a free bag full of product samples, treats and coupons tailored to specific movie audiences: women, men + families, distributed at the end of the film as moviegoers were exiting.
The Pop Bag was a Harvard Business School Case Study.
It was experiential advertising at its purest and most effective. Brands loved connecting with micro-targeted consumers by placing something directly in hand in a fun, trusted environment tethered to the enjoyment of the movies. Moviegoers loved receiving a free bag of new products, and movie theaters appreciated having a competitive edge + added value.
CREATED A BRAND IDENTITY
encompassing logo, tagline, website copy, social, press releases, packaging, signage, media kit, sales sheets, etc.
BRANDS that partnered with The Pop Bag
Target - Women:
Shu Uemera, Kiehl's, Shoegasm, Purple Beverage, Verve Medical Cosmetics, NY Artificial, Swiffer, DentaSPA, InStyle magazine, Positively Green Living, Sahale Snacks, Go Green Tips, Bonnie Slotnick Cookbook Store, Park 19 Cinnamon Bun Cookies, Food & Wine Magazine, Monte Vibiano Olive Oil, KAI House Organics, Kashi Go Lean Snack Bars, Numi Tea, Alexis Bittar, AquaDeco Water, Batch NY, Lexi Lu Jewelry, Essence of Vali, New York Yoga, Nancy Draper Jewelry, Soypure, Silk Soymilk, SoNu Beverages, MayFair Lane, Shop Style, Hapeez Clips, Bridal Guide, Bridal Reflections, Hynotiq Liqueur, EcoLips, Chocolate Fantasies, Hamadi Beauty, Insomnia Cookies, Irie Star, J.R. Watkins, Komen NYC Race, Oasis Day Spa, Power Pilates, Rebecca Kordecki, Redbook Magazine, Wendy Culpepper Jewelry, Tangee Inc, Tortuga Rum Cakes
Target - Men:
Nat Sherman, Fentiman's, Shortbread House of Edinburgh, Steaz Organic Energy Drink, Il Punto Restaurant NYC, Authentic Italian Products, Art of Shave, ESPN ZONE, Every Man Jack, Wellness Men's Day Spa, Pump Energy Food, Californication, Country Club NY, Hint Mint, Why Not Men's Spa NYC, Town Hall, T-Mobile
Target - Children/Parents:
Boogie Wipes, American Girl/DISNEY, Glee Gum, The Museum of Natural History, Funley's Chocolates, New Chapter Vitamins, Snacktrition, Toy Tokyo East Village, Brooklyn Museum, Children's Brain Tumor Foundation, Oogies Snacks, Time For Kids Magazine
Target - General:
Ooba Beverages, Metro Mint Water, Pop Chips, Tortuga Rum Cakes, illy Coffee, Cafe Bustelo, Kerrygold, Chef! Game, Chelsea Market Baskets, Q-bel Chocolate Bars, Greyston Bakery, Amella Caramels, Steaz Organic, Wanna Hava Cookie, Whoopie Pies, Mary's Gone Crackers, NY Kettle Corn, 5 Gum, Maryasque Sugar Cubes, Butter Lane Cupcakes, Lincoln Center, Spicy As Hell Hot Sauce, Rick's Picks Pickles, Chocolate Espresso Bar, Chocolate Hint Mints, DentaBurst Strips, Doggy Tug, American Cancer Society, EOS NY, Snow Beverages, VIO Beverage, Chelsea Piers Health Club, Kaplan Publishing, One If By Land, Two If By Sea Restaurant, Reader's Digest, VitaCoCo Drink, and dozens more.